UX Research Case Studies
Role: Lead UX Researcher @ Zions Ban corporation
Methods: Semi-structured interviews (In-depth, JTBD oriented)
Objective: Uncover drivers behind digital banking preferences to inform feature prioritization and customer experience improvements.
Impact & Outcome:
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Identified three priority pain points leading to changes in onboarding flows.
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Presented findings to cross-functional stakeholders, influencing roadmap decisions.
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Helped increase customer engagement by 60%.
Role: Lead UX Researcher @ Zions Bancorporation
Methods: Semi-structured interviews (Exploratory research)
Objective: Understand SMB workflows and unmet needs around transfers and payments.
Impact & Outcome:
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Discovered workflow inefficiencies that influenced product enhancements.
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Delivered findings via narrative-rich synthesis that shaped strategy.
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Influenced Product team to prioritize features enhancing SMB usability and satisfaction.
Role: Lead UX Researcher @ Zions Bancorporation
Methods: Structured usability study + concept testing
Objective: Improve usability of “Add User” flow in Treasury Internet Banking service.
Impact & Outcome:
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Highlighted critical UX issues that led to a revised design and clearer user guidance.
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Iterative rounds of testing drove a measurable increase in task completion rate by 85%.
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Synthesized results with data insights to advocate for design changes in sprint planning.
